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Hi! I'm Bill

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billvbui@gmail.com

714-653-8636

linkedin.com/in/billbui

This is me

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My journey into user experience research and human factors began at University of California, Riverside, where I worked in a cognitive psychology research lab. It was during a mobile application redesign project that I first discovered the captivating field of product design.  As I delved deeper into the project, I realized I had a penchant for analyzing design needs and understanding user behavior. This experience sparked my curiosity about the intersection of technology and human behavior, ultimately leading me to pursue my Ph.D. in human factors psychology.

 

What excites me most about human factors and user experience is the opportunity to innovate and be at the forefront of novel and groundbreaking technology. By constantly exploring new ways to enhance the interaction between people and technology, we have the potential to create revolutionary products and experiences.

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My diverse research background includes working on emerging technologies such as extended reality (virtual reality, augmented reality, and mixed reality), a passion that stemmed from a NASA SUITS competition. I've also engaged in projects involving touchscreens, avionic displays, physical controllers, and website/mobile app redesigns. While these areas have been incredibly rewarding, I'm always eager to explore new domains and push the boundaries of what's possible with technology.  

 

Outside of my professional and academic life, I enjoy staying active through hiking, basketball, pickleball, and tennis. I split my time between Orange County, California, during the breaks and Wichita, Kansas, during the school year. I'm always happy to connect, share advice, or collaborate. 

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Research Labs

Graduate researcher

2018-Current

Our research involves multiple projects concerned with the visual perception of depth and shape in stereopsis, distance perception of 3-D objects in the real world, driving performance and visual information processing, virtual/augmented reality, and age-related differences in perception and cognition. The goal of our research is to understand the mechanisms underlying visual perception and cognition and to extend this research into applied areas such as driving and virtual reality training.

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Contract UX Researcher

2019-2021

Optimize is a user-centric research group at Wichita State University. We aim to be the leading provider to IMPROVE customer products, ADVANCE user-centric best practices, and DEVELOP new HF/UX practitioners via experiential learning. We have experience designing and evaluating user interfaces, testing the usability of technology in many domains, and conducting research in applied human-computer interaction. 

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Optimize is a collaborative research team made up of research scientists, human factors professors, consultants, and most importantly graduate students. Our main academic function is to provide real-world experience to human factors graduate students who excel as HF/UX professionals for our clients after graduation. 

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